SMILE project, collaboration with prof. Mike Phillips
I had the chance to work with professor Mike Philips, leader of i-DAT, an Open Research Lab in Plymouth University, in the SMILE project.
More information on the project can be found here.
The SMILE Project presents a preliminary model of the relationship between discourse on social media and authentic views held by social media users, based on researching discussions about arts and culture experiences occurring on social media.
SMILE builds on an online ethnography which focused on a small stratified random sample of Twitter users discussing partner arts and culture organisations on Twitter to uncover the relationship between online and offline discourse.
This research has been used to develop a new prototype open source sentiment analysis tool for arts and culture discourse, providing a practical test of the initial findings about automated social media analysis.
The SMILE Analyser provides a realistic understanding of the limits of what social media discourse can reveal and is essential at a time when such data is widely seen as an unproblematic source of audience insights.
As part of the project, we gave a talk and a live demo of the tool, at Plymouth University on Thursday the 28th of January at the Scott Building.
The title of the talk was,
Abstract of the talk:
This workshop will present research findings from the SMILE project (funded by the Arts and Humanities Research Council) and discuss their implications for arts and culture organisations seeking to evaluate quality of visitor experience. This event will discuss the strengths and weaknesses of analysing visitors' discussions on social media to inform arts organisations' practices.
Speakers at this event include:
- Dr Eric Jensen (Department of Sociology, University of Warwick)
- Professor Mike Phillips (i-DAT, University of Plymouth)
- Chris Hunt (i-DAT, University of Plymouth)
- Christos Melidis (Cognovo)
Comments
Post a Comment